12 Pillars of Change
An industry-led framework for the transition to zero emission road transport
Shaped by the people who actually have to deliver it — operators, OEMs, energy providers, finance, software, and manufacturers.
The transition too often feels like something being done to the industry, not built with it. The organisations who need it to work — fleets, infrastructure partners, energy providers, finance, software, manufacturers — are fragmented, overloaded, or waiting for someone else to go first.
12 Pillars exists to change that. Bring the right people into the same room, challenge assumptions, and work out what good collaboration actually looks like.
Why This Matters
Cross-sectoralignment
Finance, energy, digital, and policy people working together to find the shared blockers and fix them
Credibleoutcomes
Recommendations for government and industry that are backed by the people who actually move goods
Real-worldinsight
Operators, manufacturers, and infrastructure providers sharing what actually works and what doesn't on the ground
Industryownership
A framework shaped by practitioners, not imposed from outside
Defining the Road to Zero
Defining the Road to Zero brought together 12 voices from across road freight — operators, OEMs, energy providers, software and finance — for a working roundtable on what the transition to zero emission vehicles actually requires.
Read the ReportCurrent state – Where are we now?
End state – What does 2040 look like?
Barriers and roadmap – What stands in the way?
Interactive Chatbot
Interrogate the outputs, ask questions, and explore what matters to your operation
Next – Breaking the Barriers
Most freight electrification conversations happen between the wrong people.
Operators talk to operators. Experts talk to experts. Policy develops in one room, gets implemented in another, and the gap between theory and reality keeps growing.
We're putting domain experts and independent fleet operators in the same room in equal measure, then making them defend their positions to each other.
The 12 Pillars programme is backed by organisations committed to building a practical roadmap for zero emission freight.
If you're a fleet operator, policymaker, or technology provider, we want to hear from you. Big ideas, small questions, or a good-natured argument about axle weights. All welcome.